Zero-waste, zero-fuss, zero guilt - for real families like ours

“We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” – Anne Marie Bonneau

Meet the Family

We're a South Asian family of four — I'm Kavita, my husband is Hrishi, and our kids, Mili and Kabir, are the heartbeat of everything we do.

In April 2025, we became the proud new owners of Plastic Free Pursuit. What started as someone else’s beautiful mission to reduce plastic waste is now a part of our family story. We’re passionate about living sustainably, staying healthy, and leaving a lighter footprint for future generations.

What We Do

We don’t manufacture. We curate. Each product you see in our shop is handpicked from trusted suppliers who manufacture in-house using clean, earth-friendly ingredients. We only stock what we use and love ourselves.

We make eco-swaps simple, affordable, and accessible for anyone ready to reduce waste—without sacrificing quality or convenience.

Every order is packaged and shipped 100% plastic-free. From our family to yours.

Rooted in Love, Raised by Culture

Born in India and raised in the U.S., our family blends ancient wisdom with modern living. We grew up surrounded by rituals that celebrated nature — from homemade remedies and hand-washed linens to reuse-before-refuse mindsets that shaped our daily lives.

That cultural connection fuels our mission: to inspire families everywhere to live lighter on the planet — no matter where they’re starting from.

Our Mission

We’re here to help you live with less waste and more intention.
At the end of their life, our products are meant to be recycled, repurposed, or composted — leaving nothing behind but impact. That includes our packaging, shipping materials, and everything in between.

Why You’ll Love It Here

• We do the research, so you don’t have to
• We vet every ingredient and supplier
• We test everything before we sell it
• We ship plastic free, with love
• And we make it affordable

Let’s Grow Together

This isn't just a store — it's a pursuit.
We're learning right alongside you, and we love hearing from our community.

Have questions, ideas, or tips? Just reach out — we’re always here to chat.

With care,
Kavita, Hrishi, Mili & Kabir
The Conscious Family behind Plastic Free Pursuit