Zero-waste, zero-fuss, zero guilt


“We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” – Anne Marie Bonneau


Welcome to Plastic Free Pursuit, your one-stop shop for all things Zero Waste. That means we’re all about saving our mama earth one product at a time; proving that you can have it all, without taking away from the earth.

We get it, starting a zero-waste lifestyle can feel daunting and like a whole lot of work. That’s why we’ve decided to step in and step up when it comes to switching to a zero-waste lifestyle. Each one of our products is specifically designed to offer trendy, affordable, and quality alternatives for everyday single-use items. We’re driven by a love for our planet, and a love for providing products that make a real change - as simple as that.

Our Products

PFP was created out of a beautiful blend of passion and a desire for something more. Our products aim to bring an easy and affordable option for anyone, anywhere so they are able to easily make the transition to a more sustainable, lower waste lifestyle.

All of our products are packaged and shipped 100% plastic-free every time.

Our drive for sustainability and eco-friendly products is rooted in everything we do. That’s why our products will never contain anything toxic, harmful, or wasteful. We pride ourselves on creating products that are good for you, and even better for mama earth.

About the Founders

Hi, We’re Aimee and Amar, here’s our story.

It all started on a tiny tropical oasis situated in the Indian Ocean just East of Madagascar. So, why would something this small inspire such big changes? That's easy - it's HOME. Co-founder Amar was born and raised on this small but mighty piece of heaven. After spending over a month on the island, founders Amar and Aimee felt called to do more than just live an eco-friendly lifestyle - but to urge and help others to do the same. The slow, relaxed lifestyle makes sustainable living common sense in Mauritius. The supermarkets have compostable bags, food waste is a no-no, and reusables are extremely common. They thought "if an island so small in the middle of the ocean can be conscious of their waste, why can't they?" And that was how Plastic Free Pursuit was born.

Our Mission

We like to be intentional with everything we do. This is why our ultimate goal is that at the end of their life, each one of our products will be fully recycled, re-purposed, or composted. Leaving nothing behind. This includes all our packaging and shipping materials.

What’s the Fuss?

Why are our products are top-pick:

We love putting in that extra bit of magic, to ensure that our products are one of a kind. That’s why we try to be as inclusive as possible regarding our products and pricing. How do we do it?

1. We do A LOT of research to make sure the product is truly sustainable, from start to finish.
2. We ensure we know how each product is made, where the ingredients come from, who’s making it, where it’s being made, and that each process is done sustainably and eco-friendly.
3. We also only stock products that we have either tested or used ourselves, so we KNOW they are as good as they claim to be. We store ALL products in-house, and ship from one location.


Enough about us, we’d love to get to know you. If you have any questions about what we do and why we do it, feel free to connect with us here. Naturally yours, PFP